Follow this link below and watch the making of the Play-Doh Bunny advert.
http://bravia.sony.eu/bravia.html
Absolutely amazing!!!
Interesting that once, not that many years ago, we may have been shown a digital image (or digitally enhanced image) that challenged the laws of nature. Our response would be to gasp and wonder "Is that real? how did they DO that?"...and then it would be revealed; digifiddling.
Now, we see the Play-Doh Bunny add (I have asked around and all of those surveyed drew the same conclusion) and presume "ah, that must be a computer animation" and so, it seems reasonable; after all there are THOUSANDS of coloured bunnies leaping all over down-town New York, that then merge into a great purple ball, then huge play-doh wave etc etc so, of course its digital animation! Very cool add, but the most spectacular revelation comes in watching the making-of... those bunnies are REAL!!! Whats more, each and every bunny must have half a dozen or so replicas of itself in different stages of the bunny-jump... and at each movement transition, a person has to run in and swap greenbunny1 for greenbunny2, yellowbunny4 for yellowbunny5 etc. ... and the final 30 ft redbunny.... is REALLY THERE!!!
WOW!!!
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